Tag Archives: virtual

The Best Website KPI’s For Three Different Website Types

You know you should be measuring your digital marketing efforts. Monitoring and analyzing your data can help you gain insight into what’s working, what’s not, and how you can improve your site for even better results. But platforms like Google Analytics give you access to more data than you could ever possibly hope to comprehend. And while each of the various reports can help you learn something about your audience, you don’t need to be monitoring all of them on a regular basis. So, which metrics should you be measuring? The answer, of course, is that it depends. More specifically,…

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The Best Website KPI’s For Three Different Website Types

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UX At Scale 2017: Free Webinars To Get Scaling Design Right

Design doesn’t scale as cleanly as engineering. It’s not enough that each element and page is consistent with each other — the much bigger challenge lies in keeping the sum of the parts intact, too. And accomplishing that with a lot of designers involved in the same project.
If you’re working in a growing startup or a large corporation, you probably know the issues that come with this: The big-picture falls from view easily as everyone is focusing on the details they are responsible for, and conceptions about the vision of the design might be interpreted differently, too.

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UX At Scale 2017: Free Webinars To Get Scaling Design Right

Web Development Reading List #184: New Library Updates, Page Load Performance, And Continuance

Our lives are in constant change, we never stop developing and evolving — our bodies, our minds, our views. And today’s technology supports us in doing that: We can access a lot more information as the generations before us, and with that, we have a variety of new possibilities to grow and develop our personalities.
We can see how work environments change, for example, we see resistance towards change and new methods, but slowly and over time, humanity is changing their overall behavior.

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Web Development Reading List #184: New Library Updates, Page Load Performance, And Continuance

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Web Development Reading List #180: DNS Over HTTPS, HAProxy Performance, And Decentralized AI

We all have fears and doubts. It’s not different for you than for me. Over the last weeks, “well-known” people on Twitter started to share mistakes they made in life or their careers. I think it’s very helpful to read that we all make mistakes.
We all have to learn and improve, and people who are on a stage at an event for the 100th time are still known to be extremely nervous.

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Web Development Reading List #180: DNS Over HTTPS, HAProxy Performance, And Decentralized AI

An Overview Of E-Commerce Platforms

Did you know that bandwidth overage charges are (still) a problem and most users prefer not to rely on a developer? Well, I talked to 917 (real-life) users and created a guide to help others find the e-commerce software that suits them best.

The Ultimate Guide To E-Commerce Platforms

I completed this guide by searching for websites built with e-commerce software (you can verify by looking at the source code — certain code strings are unique to the software). Once I found a website, I (or one of my virtual assistants) would email the owner and ask if they’d recommend a particular software. Typically, they’d reply and I’d record their response in a spreadsheet (and personally thank them).

The post An Overview Of E-Commerce Platforms appeared first on Smashing Magazine.

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An Overview Of E-Commerce Platforms

Wow Your Clients, Grow Your Agency – Register for Digital Agency Day 2017

If you could get in a room with digital marketing experts from Google, AdRoll and LinkedIn, what would you ask them? Better yet, what if you could rub shoulders with them without having to leave your desk?

We’re not trying to torture you with hypotheticals. For the second year in a row, Unbounce and HubSpot have teamed up to cregisurate Digital Agency Day: a full day of virtual and in-person events dedicated to the digital agency professional.

And it’s happening very soon: on March 16th, 2017. Completely free.

Register for Digital Agency Day here.

Join expert speakers from the world’s top agencies and agency partners as they share actionable, agency-tailored advice on analytics, reporting, growing retainers, new business strategy, content marketing, conversion rate optimization and much more.

Here’s just a taste of some of the presentations you can expect:

  • Rethinking Retainers & Other Pricing Issues
  • What Your Agency Needs to Execute Content Marketing the Right Way
  • Grow Your Agency With LinkedIn Sponsored Content
  • Extreme Growth with Google AdWords: For Agencies
  • Unifying your Customer Journey: Unlocking the Power of Cross-Device Marketing

Here’s what some of our attendees from last year had to say:

See you then? Click here to register.

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Wow Your Clients, Grow Your Agency – Register for Digital Agency Day 2017

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Getting Started With VR Interface Design

The virtual realm is uncharted territory for many designers. In the last few years, we’ve witnessed an explosion in virtual reality (VR) hardware and applications. VR experiences range from the mundane to the wondrous, their complexity and utility varying greatly.
Taking your first steps into VR as a UX or UI designer can be daunting. We know because we’ve been there. But fear not! In this article, we’ll share a process for designing VR apps that we hope you’ll use to start designing for VR yourself.

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Getting Started With VR Interface Design

Web Development Reading List #155: On JSPerf, Client Hints, And Keeping The Balance

As people working in front of a screen all day, we often struggle to find the right balance. I’m not talking about work-life balance alone here, but of how our life that is completely virtual during the day often causes us to not take real life into account.

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We tend to forget that our bodies need something else than coding all day. And we need to take care of our fellow human beings in real life as well. Just think about this number: The average US person will spend over 9 hours in front of a screen today. Time to become more aware of how we can keep the balance between the virtual and the real world.

The post Web Development Reading List #155: On JSPerf, Client Hints, And Keeping The Balance appeared first on Smashing Magazine.

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Web Development Reading List #155: On JSPerf, Client Hints, And Keeping The Balance

Web Development Reading List #131: Git 2.8, CSS Grids And The Key To Good Code

Although it’s April 1st, and people go all crazy making up jokes and spreading hoaxes, I’m sending out this edition to you without any April fools. Instead, I want to challenge you to put more effort, more thoughts into your code.
Instead of blindly following a given path to build the solution with the least effort, what about thinking more about your users? Wouldn’t a lot more users benefit from you spending an additional hour on building a form on your own instead of relying on a third party that involves tracking?

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Web Development Reading List #131: Git 2.8, CSS Grids And The Key To Good Code

Fighting Friction at Every Stage of the Funnel: Takeaways from Day 1 of CTA Conf

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Image by Vera Raposo via Twitter.

You can build the highest-converting landing page that ever existed, but if you’re not thinking beyond that initial conversion, you’re flushing your leads down the virtual toilet.

It’s a theme that kept cropping up during the first day of our Call to Action Conference (#CTAConf): after you’ve optimized your landing page, your job isn’t close to being done. As speaker Wil Reynolds, founder of Seer Interactive put it:

In other words, conversion rate optimization isn’t just about landing pages; it’s about discovering points of friction throughout the entire funnel and then eliminating them. To apply this logic only to a landing page is short-sighted, because every single touchpoint a potential customer has with a company could be critical in closing a deal.

Let’s take a look at a couple of ways that our amazing speakers told us about how we can go beyond the landing page and create delightful experiences for our prospects and customers – experiences that extend beyond that initial conversion.

Optimize emails you send after the conversion

After you’ve got your prospect’s contact info, you’ve gotta have a plan for hollering back. A smart, targeted plan that speaks to prospects in a personalized way.

But as Justine Jordan of Litmus reminded us in her talk, Send Emails that Actually Convert, email personalization isn’t just about adding your prospect’s name in your email’s salutation. We’ve all gotten emails that say, “Hello <name here>,” or “Hi, <null>.” Not exactly delightful.

You can personalize beyond a person’s name. And one of the ways that you can do that is to personalize your emails based on their actions — or inaction:

  • For example, if someone has just signed up for a free trial of your product (action), you can send them an email that explains something about how to use the product — something helpful.
  • Or if someone’s trial period is about to expire but they have not yet become an actual customer (inaction), you can send them a helpful hint that might entice them back to try your product.

Justine shared a ton of great examples of personalized email that goes above and beyond these concepts – she receives a daily email from WhattoWear.io that gives her the weather for the day in the city that she’s in and suggests what to wear based on what it’s like outside.

This level of personalization isn’t only delightful – it kicks friction’s butt.

Optimize every touchpoint with your customer

In a day jam-packed with great sessions from brilliant speakers, Wil Reynolds’ megaton talk, Brand & CRO: Trick or Treat: The Choice is Yours, also forced us to consider if we were applying CRO in all of the right places.

In one example, Wil discussed a SaaS client with a simple demand:

We need more leads! The leads you’re getting us suck!

(Well, I said it was simple, not polite.)

Rather than reacting to this by jumping straight into optimizing a landing page or a PPC campaign, Wil instead filled out a bunch of landing pages in his client’s vertical (including his client’s) and waited for the phone call.

Save for one, Wil’s client was the slowest to respond. By the time Wil had explained his needs to three different companies, he was no longer interested in discussing the matter.

The problem was not the lack of leads nor their quality. It was simply that by the time Wil’s client reached out to their leads, it was too late. They needed to optimize other aspects of their funnel to get the most of their leads, but never thought to look beyond the landing page.

What comes next?

If yesterday was any indication, day two of the conference is bound to knock everyone’s socks right down to their ankles. We’re sure to learn plenty of other optimization tips for every stage of the funnel – before and after the landing page conversion.

You can follow along in real time because we’re taking notes of each of the presentations. You can get them right here!


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Fighting Friction at Every Stage of the Funnel: Takeaways from Day 1 of CTA Conf