Tag Archives: voice

Learn from the Best: an Interview with Content Marketing Rock Star Andy Crestodina

I first had the pleasure of working with Andy on a Kissmetrics blog post five years ago. A few months after his post was published, I looked at our traffic in Google Analytics and said: Whatever Andy touches becomes magic. The electric sparks that shoot off his finger tips as he types turn into thousands of social shares, ten of thousands of pageviews, and more importantly – unbelievable wisdom that his readers consume. Let’s get inside his head for a moment and learn a few new things! 1. In the current state of inbound marketing, are people getting suffocated by…

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Learn from the Best: an Interview with Content Marketing Rock Star Andy Crestodina

How To Write Content Without…Well…Having To Write It

how to write content without writing it

Early morning, dew still fresh on the grass, sunrise beautifully lighting a home office, aromatic steam rising from hot coffee, fog melting away from the world outside. And — unfortunately — the first flashes of carpal tunnel pain go pulsing through your wrist. Indeed, the consequences of a repeated routine can manifest themselves in painful ways. Furthermore, doing something in only one way limits personal growth. My suggestion? Maybe it’s time to stop exclusively typing all your content and start dictating some of it. Dictation is a vastly underused feature across all PC and smartphone platforms. Lawyers have been known…

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How To Write Content Without…Well…Having To Write It

Be A Better Designer By Eating An Elephant

I can’t imagine any other industry in which so much change happens so quickly. If you stop paying attention for a week, it can feel like you’ve not been listening for a year. There’s so much to learn.
Falling behind is easy, too. We might be in the middle of a major project, so we put off learning about this newfangled thing called Sass or Node.js or even quickly experimenting with the new Bootstrap or Foundation that everyone is raving about.

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Be A Better Designer By Eating An Elephant

Taming The Email Beast

In the 1950s, when consumer electronics such as vacuum cleaners and washing machines emerged, there was a belief that household chores would be done in a fraction of the time.
We know now it didn’t work out that way. Our definition of clean changed. Instead of wearing underwear for multiple days, we started using a fresh pair every day, and so the amount of washing required increased. In short, technology enabled us to do more, not less.

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Taming The Email Beast

5 Ways To Prevent Bad Microcopy

You’ve just created the best user experience ever. You had the idea. You sketched it out. You started to build it. Except you’re already in trouble, because you’ve forgotten something: the copy. Specifically, the microcopy.
Microcopy is the text we don’t talk about very often. It’s the label on a form field, a tiny piece of instructional text, or the words on a button. It’s the little text that can make or break your user experience.

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5 Ways To Prevent Bad Microcopy

How To Add A Personal Touch To Your Web Design

The Web is technical by nature. Different scripts and pieces of code are linked together through hyperlinks, forming an endless net of interwoven, encrypted information — data that is accessible only through technical interfaces, such as Web browsers, or applications. Yet, Web professionals have made it their calling to tame the “wild” Web and turn it into an accessible, user-friendly and, most of all, personal medium. Personality will set your brand apart from competitors and help you connect with a passionate audience.

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How To Add A Personal Touch To Your Web Design

Guidelines For Designing With Audio

As we’ve seen, audio is used as a feedback mechanism when users interact with many of their everyday devices, such as mobile phones, cars, toys and robots. There are many subtleties to designing with audio in order to create useful, non-intrusive experiences. Here, we’ll explore some guidelines and principles to consider when designing with audio.
While I won’t cover this here, audio is a powerful tool for designing experiences for accessibility, and many of the guidelines discussed here apply.

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Guidelines For Designing With Audio

When Typography Speaks Louder Than Words

Clever graphic designers love to use typography to explore the interaction between the look of type and what type actually says. In communicating a message, a balance has to be achieved between the visual and the verbal aspects of a design.
Sometimes, however, designers explore the visual aspect of type to a much greater extent than the verbal. In these cases, the visual language does all the talking. This article explores when the visual elements of typography speak louder than words.

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When Typography Speaks Louder Than Words

E-Commerce Copywriting: The Guide to Selling More

Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. They then use inadequate copy elsewhere on their site and fail to achieve a consistent tone to persuade their audience.
Further Reading on SmashingMag: Quick Course On Effective Website Copywriting 50 Free Resources That Will Improve Your Writing Skills Design To Sell: 8 Useful Tips To Help Your Website Convert Fundamental Guidelines Of E-Commerce Checkout Design This creates a compelling opportunity for savvy retailers — by writing quality e-commerce copy you will create a unique competitive advantage.

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E-Commerce Copywriting: The Guide to Selling More

How I Got 4x Better Organized – Tips For Web Designers

As a web designer, you’re often forced to wear many different hats every day. You’re the CEO, creative director, office manager, coffee fetcher and sometimes even janitor. That’s a lot for anyone, and it certainly makes it difficult to find any time for quality creative thinking. Organization in any operation is important, and for our work as web designers it is important, too. [Links checked January/17/2017]
Further Reading on SmashingMag: Strategic Design: 6 Steps For Building Successful Websites Starting Out Organized: Website Content Planning The Right Way Cleaning Up The Mess: How To Keep Your Coding Workflow Organized The Ultimate Digital Clean-Up Checklist The good news?

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How I Got 4x Better Organized – Tips For Web Designers