There’s an ecommerce audience that doesn’t get talked about much, but they’re buying online in massive and ever-increasing numbers. More than three-quarters of them buy online regularly. They flock to major brands like Amazon, but there are ways you can get in on the action too. Interested? I’m talking about young people. Under-18 teens are one of the most ecommerce-savvy populations out there – unsurprising when you consider that a person who’s 17 this year literally can’t remember a time without the internet. ‘They are the first generation to always have the internet at their disposal. They grew up in…
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How to Tailor Your eCommerce Payment Options for Teenage Customers
Everything is moving towards mobile. For examples, Google penalizes you if your site isn’t mobile optimized and Facebook Ad CPC (cost per click) is much cheaper on mobile compared to desktop. More than half of the world’s web traffic now comes from mobile phones. This means more and more potential customers are viewing your website on their phones. If you still haven’t optimized your site’s conversions for mobile user experience, then chances are you’re losing money. On top of that, audience targeting is way more successful on mobile than on desktop, so you can’t afford to put off mobile any…
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How to Design a High Converting Mobile Lead Generation Flow
Savvy entrepreneurs know to base their decisions on data rather than assumptions. Try as you might, the products and features that you think will resonate strongly with your audience often don’t. In order to refine your offering and produce something that creates real value for your audience (and in return, money for you), research is required. Here are 15 of my favorite tools that I use to determine what products, services and features my customers really want. 1. Answer The Public Google’s autosuggest is a great tool for learning about what people are searching for in a particular niche. Answer…
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15 Tools for Uncovering the New Features Your Customers Want Most
2015 may have been touted as the year of the video in the marketing world, but despite that, branded videos have continued earning their space within every marketer’s toolkit throughout the entirety of 2016. While it may seem that only big companies have the resources at hand to create extraordinarily well made branded videos, you should not let the highly visual, artistically edited elements convince you that you cannot replicate a similar video for your business. You do not have to be a world-class creative mind with a massive budget to produce viable video content that people actually want to…
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The Small Business Guide on How to Create Simple Branded Videos
With over one billion users, it’s fair to say that your target market can be found on YouTube. While you can use organic methods to reach your target audience on the platform, you might not have the time or patience to do so. As a result, you might be interested in how you can use YouTube Ads, to shortcut the process of engaging with potential customers while they’re using YouTube. In this guide, we’re going to examine the steps that you need to take if you want to get great results from running some YouTube Ads of your own. We’ll…
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The Crazy Egg Guide to YouTube Advertising
It’s not just a word that applies to different countries and ethnicities. Yet, this is how we commonly think about culture, as some sort of invisible style of thinking that permeates a specific group of people. While a company may not speak a different language or have different styles of dress and food to exhibit its own specific culture, it is nonetheless always incubating a style of thinking that can help it achieve its goals easily. If ignored, however, it may cause major problems down the road. Culture is that invisible guiding force that influences behavior, even when the supervisor…
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How to Create a Company Culture As Enticing As Google
“Color is important!” …declared our very own Neil Patel a couple of years back. You’ve read innumerable blog posts about the psychology of colors as they relate to impression and persuasion. And you probably rushed off to relaunch your website in green (if you want growth). Or blue (if you want to please everyone). Or red (if you think you’re daring and unique). While marketing research frequently indicates that buyers make snap judgments based on a host of factors (such as colors or design), it seldom conclusively proves or advocates a specific choice (such as black or parallax) over others….
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How Neuroscience Marketing Might Actually Be Hurting Your Conversions
With SnapChat and live streaming taking the world by storm, it’s getting easier to look at Twitter and the older social networks as antiques on the digital web. Success on SnapChat sounds cooler than on Twitter, but success is success regardless of which social network you succeed on. Twitter continues to be my best social network for driving traffic and leads to my business. I’d go as far to say that Twitter is the main platform that got my blog discovered. For a long time, I continuously tweeted just my blog posts. While I got a lot of traffic, I…
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The Confessions of Marc, a Twitter Lead Generating Machine
While Google’s far from becoming Skynet just yet, as of 2015, it has officially infused its search algorithm with artificial intelligence (AI) – well, machine learning, at the very least. First revealed via Bloomberg Tech, Google’s RankBrain, an AI machine learning system intended to help provide more reliable search results, has been in operation for about a year now. They tested it out for a few months, it surpassed their expectations, and now it is the third most important ranking factor in search engine results pages (SERPs). Wait, Did You Say AI? Don’t worry, it’s not the self-aware threat to…
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Google’s RankBrain and the Increasing Role of AI in SEO
“WordPress.org or WordPress.com?” Is a question you’ll most likely ask your first time building a website on WordPress. And this is indeed a very important question, because choosing the right blogging platform is a life-changing decision. While you may be tempted to just create a free WordPress.com site, you’ll quickly run into limitations such as only having a limited storage space and not being able to monetize your site (unless you choose to upgrade). On the other hand, the fully customizable self-hosted WordPress.org certainly requires more technical knowledge and upkeep. This WordPress.org vs. WordPress.com infographic by Bloggingthing.com below will help…
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WordPress.org Vs. WordPress.com Infographic: How To Choose The Right Platform For You