A compelling case study can be an extremely useful sales tool. Buyers love them. In fact, 78 percent of B2B buyers read case studies when researching an upcoming purchase. Why then, do so many companies fail to create compelling case studies? Well, creating a convincing case study is hard. There’s a reason why experienced copywriters charge thousands of dollars for a single case study. Case studies put your biggest benefits on display, using convincing language that connects with the core concerns of your ideal prospects. There are some common roadblocks you might run into when creating case studies. Asking something…
The post Real-World Examples of Show-Stopping Case Studies That Capture Attention and Close Sales appeared first on The Daily Egg.
Real-World Examples of Show-Stopping Case Studies That Capture Attention and Close Sales
There’s an ecommerce audience that doesn’t get talked about much, but they’re buying online in massive and ever-increasing numbers. More than three-quarters of them buy online regularly. They flock to major brands like Amazon, but there are ways you can get in on the action too. Interested? I’m talking about young people. Under-18 teens are one of the most ecommerce-savvy populations out there – unsurprising when you consider that a person who’s 17 this year literally can’t remember a time without the internet. ‘They are the first generation to always have the internet at their disposal. They grew up in…
The post How to Tailor Your eCommerce Payment Options for Teenage Customers appeared first on The Daily Egg.
How to Tailor Your eCommerce Payment Options for Teenage Customers
Everything is moving towards mobile. For examples, Google penalizes you if your site isn’t mobile optimized and Facebook Ad CPC (cost per click) is much cheaper on mobile compared to desktop. More than half of the world’s web traffic now comes from mobile phones. This means more and more potential customers are viewing your website on their phones. If you still haven’t optimized your site’s conversions for mobile user experience, then chances are you’re losing money. On top of that, audience targeting is way more successful on mobile than on desktop, so you can’t afford to put off mobile any…
The post How to Design a High Converting Mobile Lead Generation Flow appeared first on The Daily Egg.
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How to Design a High Converting Mobile Lead Generation Flow
Savvy entrepreneurs know to base their decisions on data rather than assumptions. Try as you might, the products and features that you think will resonate strongly with your audience often don’t. In order to refine your offering and produce something that creates real value for your audience (and in return, money for you), research is required. Here are 15 of my favorite tools that I use to determine what products, services and features my customers really want. 1. Answer The Public Google’s autosuggest is a great tool for learning about what people are searching for in a particular niche. Answer…
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15 Tools for Uncovering the New Features Your Customers Want Most
If you’re stuck in a job you hate and have dreams of becoming a designer and working in a creative role that fills you with excitement daily, the road to entering this completely new industry can feel daunting. Making a major career shift late in life to follow your passion is scary. Not only is it sometimes difficult to know where to start to learn about an expansive field like design, but it can also feel risky, especially if you’re working a secure job.
Launching Your Design Career: Which Type Of Education Is Best For You?
2015 may have been touted as the year of the video in the marketing world, but despite that, branded videos have continued earning their space within every marketer’s toolkit throughout the entirety of 2016. While it may seem that only big companies have the resources at hand to create extraordinarily well made branded videos, you should not let the highly visual, artistically edited elements convince you that you cannot replicate a similar video for your business. You do not have to be a world-class creative mind with a massive budget to produce viable video content that people actually want to…
The post The Small Business Guide on How to Create Simple Branded Videos appeared first on The Daily Egg.
The Small Business Guide on How to Create Simple Branded Videos
With over one billion users, it’s fair to say that your target market can be found on YouTube. While you can use organic methods to reach your target audience on the platform, you might not have the time or patience to do so. As a result, you might be interested in how you can use YouTube Ads, to shortcut the process of engaging with potential customers while they’re using YouTube. In this guide, we’re going to examine the steps that you need to take if you want to get great results from running some YouTube Ads of your own. We’ll…
The post The Crazy Egg Guide to YouTube Advertising appeared first on The Daily Egg.
The Crazy Egg Guide to YouTube Advertising
When designing a landing page to promote a product or service online, you’re ultimately pointing users toward one goal. That goal most often relates to generating business via sales or leads. You may want users to purchase a product immediately, or you may simply want them to sign up for a mailing list. Whatever the goal, you want to ensure that every piece of the user experience works toward fulfilling that goal.
How To Design An Effective Mobile Landing Page
It’s not just a word that applies to different countries and ethnicities. Yet, this is how we commonly think about culture, as some sort of invisible style of thinking that permeates a specific group of people. While a company may not speak a different language or have different styles of dress and food to exhibit its own specific culture, it is nonetheless always incubating a style of thinking that can help it achieve its goals easily. If ignored, however, it may cause major problems down the road. Culture is that invisible guiding force that influences behavior, even when the supervisor…
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How to Create a Company Culture As Enticing As Google
“Color is important!” …declared our very own Neil Patel a couple of years back. You’ve read innumerable blog posts about the psychology of colors as they relate to impression and persuasion. And you probably rushed off to relaunch your website in green (if you want growth). Or blue (if you want to please everyone). Or red (if you think you’re daring and unique). While marketing research frequently indicates that buyers make snap judgments based on a host of factors (such as colors or design), it seldom conclusively proves or advocates a specific choice (such as black or parallax) over others….
The post How Neuroscience Marketing Might Actually Be Hurting Your Conversions appeared first on The Daily Egg.
How Neuroscience Marketing Might Actually Be Hurting Your Conversions