Tag Archives: widgets

Using SSE Instead Of WebSockets For Unidirectional Data Flow Over HTTP/2

When building a web application, one must consider what kind of delivery mechanism they are going to use. Let’s say we have a cross-platform application that works with real-time data; a stock market application providing ability to buy or sell stock in real time. This application is composed of widgets that bring different value to the different users.
When it comes to data delivery from the server to the client, we are limited to two general approaches: client pull or server push.

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Using SSE Instead Of WebSockets For Unidirectional Data Flow Over HTTP/2

Enter The Dragon (Drop): Accessible List Reordering

Over the years of being a web developer with a focus on accessibility, I have mostly dealt with widely-adopted, standardized UI components, well supported by assistive technologies (AT). For these types of widgets, there are concise ARIA authoring practices as well as great tools like axe-core that can be used to test web components for accessibility issues. Creating less common widgets, especially those that have no widely-adopted conventions for user interaction can be very tricky.

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Enter The Dragon (Drop): Accessible List Reordering

How to Setup Google AMP Webpages with Google Analytics Tracking

Google Amp and Analytics

If you have been following Google’s changes recently, you may have noticed that they became obsessed with mobile web. And there are a couple of strong reasons to support that. According to Search Engine Land, Google has officially confirmed that mobile search surpassed desktop back in 2015. Moreover, in October 2016, Google announced mobile-first indexing which focuses on prioritizing the mobile version of a website’s content over the desktop version when assigning search rankings. This obsession led to the introduction of Accelerated Mobile Pages (also known as AMP) which are primarily designed to provide the mobile user with an immersive,…

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How to Setup Google AMP Webpages with Google Analytics Tracking

How To Take Charge Of A UX Kickoff Meeting

I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a position of following rather than leading.
They would fight to get their good ideas out the door but end up on defense all the time when their clients came back screaming with arguments based on whim and vapor.

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How To Take Charge Of A UX Kickoff Meeting

5 Easy A/B Test Ideas To Get You Started on Conversion Rate Optimization

(This is a guest post authored by Philip Ryan from Toonimo.com)

Most websites don’t have a massive traffic problem, however every website in the world has a conversion problem. – Bryan Eisenberg

So you’ve just stepped into the world of Conversion Rate Optimization. Everyone seems to be advocating A/B testing. But you are still a little disoriented and would appreciate some direction to get started.

You are in the right place.

Internet is littered with posts that simply ask you to go ahead and test this CTA or that headline. It’s important to bear in mind that the best performing A/B tests are ones that are planned and executed well — using the scientific method.

Scientific Method

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A/B testing comes at the experiment stage of the scientific method. Without such a process, testing becomes a spray-and-pray tactic that yields little dividend.

If you have ever burned your hands doing random tests, you should be reading this –The Complete Guide to A/B Testing.

Without further ado, here are 5 easy A/B test ideas to give you direction and a glimpse of the many possibilities.

Test #1: A/B Test Headline Copy

Let’s start off with this element (some say the most important) that you should consider testing. This should be your launching pad in the A/B testing realm, as headlines act as a doorway, a welcome mat, that all visitors must cross.

Only 2 out of 10 readers ever make it past the headline, on average. This means that 80% of readers never make it past the headline. If you suffer from lack of conversions on your homepage, it should be an indicator to test your headline. As the first message displayed to visitors, the headline holds the greatest (and easiest) opportunity to optimize your landing pages. The saying “you only have one chance to make a first impression” looms large over grabbing that first time visitor, and you only have a few milliseconds according to Carleton University, Canada, before the visitor moves on or bails.

For instance, a company called Monthly 1K wanted to increase the amount of visitors purchasing their online courses. They decided to test if they simply changed how the headline was presented, it would lead to better conversions. The original headline they presented was “How to Make a $1000 a Month Business”. The second headline excluded the dollar sign. The results were crystal clear, providing an actual dollar amount resulted in a higher conversion rate. Visitors were able to visualize themselves making a dollar amount rather than just the number value. Showcase the value of your products, that’s the only thing visitors will every pay for.

Here’s how VWO tested their homepage headline to increase click-throughs to the pricing page by 9.6%.

Test #2: A/B Test Your Colors

The color of your words, calls to action and the purchase buttons are examples of how simple changes can have a huge effect on conversion rates. Say, you have a scenario where your call to action prompts visitors to click through to a “make an appointment” form. You test your calls to actions with a red button in the control version and a green button in the variation. You discover that more visitors were clicking through to the appointment form with the green CTA. By changing your CTA to green your appointment bookings surge. Changing your CTA to a different color won’t work in every situation, but since you’re testing it with your live visitors, you can see firsthand what makes them click.

Take a look at the case study below on how a color change can have a positive effect on conversion rate. Here the color change was done in conjunction with a button design change. The combination of the two led to a nice conversion increase. This particular online seller realized a gain of over 35% in cart additions.

Color Test Image

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Test #3: A/B Test Call to Action

This is where all the magic happens. You’ve gotten visitors to this point. You want them to click and your team have come up with 12 different CTA buttons with different combinations of wording, colors and fonts.

Sometimes, all those things do not play much of a role. Often, it’s just the wording on a call to action, not a time-consuming redesign or color change. A key takeaway from the example below is offering the user value. You are offering them something in return for a click on the button.

Call To Action Test

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Your landing pages should inspire users to take action, whether it be signing up for your blog, booking an appointment, downloading content or buying a product. There are a number of sub-elements you should take into consideration when testing variations of your CTA.

  • Switch the wording on your CTA button to one that you feel would grab your target. Just one phrase often does the trick and translates to higher conversion. Buy, Click to Purchase, Checkout are just a few.
  • Test a page with a few CTAs against a variation with a single button.
  • Consider switching the location of the CTA on your landing page.

One of VWO’s clients A/B tested the copy on their CTA button from “Go Further” to “More Information” and obtained a 14.41% increase in click-throughs to the sign-up page. Read about it here.

Test #4: A/B Test The Form

Your website might be a five pager or it could be 20 plus. The more entry points your website has the more chance for friction with the visitor. Forms are just such examples for potential friction. Anytime you request visitor-information, just know that the lesser amount you request the better, the simpler the content and image the better.  How you ask it can also make a huge difference.

A site called Huffduffer tested our two different types of form styles. They defeated conventional wisdom and found out that a paragraph-styled form with inline input fields worked much better than a traditional form layout. This type of form style is called “Mad Libs“, and it ultimately increased their conversion rate by 25-40%. This may not work for everyone, so before adopting this or any other fad (or good suggestion, for that matter): do your own form A/B tests.

Form A/B Test

There are plenty of variables to try out. Here are some format ideas to get you started:

  • Test forms with images/video on them versus none.
  • Test 5 field forms against 3 field forms
  • Test a form that includes a special offer or discount to one that does not
  • Test a form with an assurance that the signer will not receive spam or other messages unless they opt in
  • Test a form with larger fields rather than letter sized fields

Test #5: Social Widgets A/B Testing

While Social proof is a big part of increasing user confidence, it can also have a negative effect. Let’s take a look at why:

  • Social sharing buttons are a distraction as they take away from the true call to action
  • Many times, the social numbers are so minute that it actually diminishes social proof

For example, did you know that the addition of social sharing buttons can even actually lead to a decrease in conversions. There are a number of reasons for this. To highlight this fact, I suggest reading this great post highlighting a case study on how one eCommerce site increased their conversions by removing social sharing buttons.

However, each case differs and sometimes social widgets will increase the conversions on your page. Marcus Taylor of Venture Harbour, found that a floating sidebar outperforms share buttons located above or below a blog post. He ran this experiment on this blog post and found that using a floating sidebar with sharing buttons increased the rate of sharing by 52%. The moral of the story is not to follow random suggestions on the best placement for your social sharing buttons. By adding and removing the widgets and testing those versions you’ll be able to decide the better option always.

Social Widget A/B Test

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Testing all these elements to determine which one converts better on your landing page is a learning experience. Tracking email click-through rates may prove to show you which headlines work better. Twitter is also a great way to gauge headline effectiveness.

Go ahead and do your first A/B test. Conduct tests with your users in mind and with a definite idea of what you are trying to accomplish.

Let us know how it goes. We are always here to help :)

The post 5 Easy A/B Test Ideas To Get You Started on Conversion Rate Optimization appeared first on VWO Blog.

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5 Easy A/B Test Ideas To Get You Started on Conversion Rate Optimization

Creating Clickthrough Prototypes With Blueprint

In a previous article, I discussed using POP to create sketch-based clickthrough prototypes in participatory design exercises. These prototypes capture well the flow and overall layout of early design alternatives.
The same piece briefly mentioned another category of clickthrough prototypes: widget-based mockups that are designed on the target device and that expand on sketches by introducing user interface (UI) details and increased visual fidelity. These prototypes can be used to pitch ideas to clients, document interactions and even test usability.

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Creating Clickthrough Prototypes With Blueprint

How To Design For A Maturing Android

Android is huge: 480 million people currently use Android devices, and 1 million new devices are activated daily. This means that every three weeks, the number of people who activate new Android devices is equal to the entire population of Australia. (Recent studies by Nielsen show that more Android devices are on the market than iOS devices.)
Popular apps that become available on Android experience huge growth. For example, Instagram grew by 10 million users with the launch of its Android app — in just 10 days.

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How To Design For A Maturing Android

Introducing The Magento Layout

In this tutorial, we introduce the Magento layout by creating a simple module that will add some custom HTML content to the bottom of every customer-facing page, in a non-intrusive manner. In other words, we will do so without actually modifying any Magento templates or core files.
Further Reading on SmashingMag: The Basics Of Creating A Magento Module How To Create Custom Shipping Methods In Magento How To Create An Admin-Manageable Magento Entity For Brands How To Create An Affiliate Tracking Module In Magento This kind of functionality is a common requirement for many things such as affiliate referral programs, customer tracking analytics, adding custom JavaScript functionality, etc.

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Introducing The Magento Layout

How To Customize The WordPress Admin Easily

In this article, we take a break from some of the more advanced ways to customize WordPress, and share some super-easy customization techniques for the WordPress Admin area.
If you’re just getting started with WordPress, or have been running with default functionality for a while and now want to dig in with some useful and easy ways to customize your WordPress site, a great place to start is the WordPress Admin area, or backend.

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How To Customize The WordPress Admin Easily

E-Commerce Copywriting: The Guide to Selling More

Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. They then use inadequate copy elsewhere on their site and fail to achieve a consistent tone to persuade their audience.
Further Reading on SmashingMag: Quick Course On Effective Website Copywriting 50 Free Resources That Will Improve Your Writing Skills Design To Sell: 8 Useful Tips To Help Your Website Convert Fundamental Guidelines Of E-Commerce Checkout Design This creates a compelling opportunity for savvy retailers — by writing quality e-commerce copy you will create a unique competitive advantage.

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E-Commerce Copywriting: The Guide to Selling More