Tag Archives: wireframe

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The Anatomy of a Website that’s Optimized for Conversions

Conversion rate optimization is about optimizing existing traffic on your website. But what if you’re in the design phase of a new website?

Can you design your website to be CRO-ready from day one—so it’s already set up to optimize your conversion rates?

The key is to get the basic framework in place. The elements that make a CRO’s job easier include:

  • Design
  • Copywriting
  • Usability

But to fully optimize your site, there are a few other elements you need to think about as well. Thankfully, this infographic, courtesy of Template.net, outlines the anatomy of a well-optimized website.

The Anatomy of a Well-Optimized Website

Basics-to-Design-a-Website-Infogrpahic-finalSource: Template.net

Wireframing / Structure

When CROs evaluate a website, they often start with a wireframe, which gives a conceptual, high-level view of the design. Wireframes can help you with 3 things:

  1. Information design
  2. Navigation design
  3. Interface design

Usability

Your site is worthless if it isn’t easy to read and use. To improve usability, make sure you have:

My recommendation? Read Steve Krug’s Don’t Make Me Think.

Top UI/UX Principles

  • Design should focus on an experience.
  • People don’t read every word. They scan. Make your site scannable.
  • Simple and clear UI makes the user fall in love with a website.
  • Maintain balance between creativity and common design patterns.
  • Above the fold, focus design on gaining user attention.
  • Scrolling is often faster than paging. Consider a long-form, modular design.
  • Build nice responsive design, not just functional responsive design.

Now you…

A website redesign isn’t always necessary. Simple CRO—testing and improving over time—may improve conversion rates without a dramatic site-wide redesign.

But if you’re starting from scratch, why not design a site that’s sure to meet your conversion goals from day one?

If you could start your site from scratch (without worrying about budget or time), what would you change? If you’re planning a new site, what’s your highest priority?

Read other Crazy Egg articles by Kathryn Aragon.

The post The Anatomy of a Website that’s Optimized for Conversions appeared first on The Daily Egg.

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The Anatomy of a Website that’s Optimized for Conversions

Free Wireframing Kits, UI Design Kits, PDFs and Resources

To mock-up the user interface of a website, software or any other product, you’ll need some basic UI elements. And this is where wireframing kits and UI design kits come in handy. When you want to create a low-fidelity prototype for your projects, you can use these kits to give your idea a certain shape, keeping it abstract and not losing yourself in details.
In this post, we’ve prepared an overview of useful web and mobile user interface kits, handy PDFs and resources that you can use in your projects.

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Free Wireframing Kits, UI Design Kits, PDFs and Resources

50 Free UI and Web Design Wireframing Kits, Resources and Source Files

Planning and communication are two key elements in the development of any successful website or application. And that is exactly what the wireframing process offers: a quick and simple method to plan the layout and a cost-effective, time-saving tool to easily communicate your ideas to others. A wireframe typically has the basic elements of a Web page: header, footer, sidebar, maybe even some generated content, which gives you, your clients and colleagues a simple visually oriented layout that illustrates what the structure of the website will be by the end of the project and that serves as the foundation for any future alterations.

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50 Free UI and Web Design Wireframing Kits, Resources and Source Files