Think NASA launches without solid preparation? Well, neither should your marketing team. Image via Shutterstock
Quick show of hands: Who loves spending oodles of time and energy on a task, only to find out someone else has been working on the same thing?
What about when you casually scope a project only to realize halfway through that it’s going to require more time and resources than you originally thought?
No one again?
I’ll stop — y’all know what I’m getting at: proper preparation is key to getting a campaign shipped with minimal friction. This means filling out a detailed brief and scoping the project from start to finish.
Are you thinking, “Ugh, what if I don’t have a tried-and-true process? And now I have to make a brief from scratch — where am I going to find the time for that?” Well, fear not, my friends, we have just the thing for you.
It’s a complete multi-channel campaign launch kit, and it’s what we use at Unbounce for all our digital marketing campaigns.
Inside the Digital Campaign Launch Kit, you’ll find the following items:
- Campaign projections worksheet
- Marketing brief template
- A start-to-finish process for launching multi-channel campaigns, including how to define roles, determine your target market and messaging, identify the campaign’s objective, strategy, tactics and targets and get buy-in from stakeholders. Oh, and how to launch
Want to drive epic results and execute campaigns like a well-oiled machine?
Download our FREE Digital Campaign Launch Kit!
By entering your email you’ll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius.
Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]
We’re happy to announce that the new version of Visual Website Optimizer is now available for limited early access to our current customers and users. If you are an existing user, simply login to your VWO account and in your dashboard, you will get a link to request early access.
Question: When will the new version launch for everyone?
We’ve been working on the new version of Visual Website Optimizer for months, and we’re still not entirely finished! We were supposed to do a full launch today (29th April 2014) but there are some last bits that we need to take care of.
The new version is ready and we already have some partners using it, however we want to make sure we don’t leave any stone unturned to deliver you the best in website and mobile testing the world has ever seen.
Question: What does early access mean?
Early access is for our current customers and users who want to immediately use new features and functionalities that we’re about to launch (such as A/B testing for native apps, segmentation of test results, new charts etc.) and help us in refining those features.
Question: Any more previews of the new VWO?
You bet! We’re releasing a bunch of screenshots / videos on a dedicated landing page for users interested in early access. Check it out here: vwo.com/early-access/
Looking forward to have you as an early user to the new VWO. Stay tuned for the full launch!
The post Announcing Limited Early Access to the new VWO appeared first on Visual Website Optimizer Blog.
Announcing Limited Early Access to the new VWO