Tag Archives: writing

Let’s Dispel Two Myths About Blog Posting Frequency & Word Count

frequency

Watch this video: Moz’s Whiteboard Friday – The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x Information has been floating around for a while that suggests you will rank better in search engines and / or get more traffic by: Blogging more frequently Writing longer blog posts (higher word counts) While we’ve noticed that both of these have seemed to be true in the past, at least anecdotally, this appears to no longer be the case. Myth busted? There’s Nothing Wrong With Posting Frequently You’re allowed to post as often as you’d like. There is certainly no rule against…

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Let’s Dispel Two Myths About Blog Posting Frequency & Word Count

How to Write a Case Study That’ll Make People Love Your Business

how-to-write-a-case-study

Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task and require tons of scheduling. And when you think about it, why would anyone trust your side of a case study story? Despite that, case studies have their place as a top-performing addition to the content marketing strategy and work wonders in your sales funnel. According to data from Content Marketing Institute, case studies rank as one of the most popular content marketing tactics with 65% of marketers perceiving them as effective. They’re so effective,…

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How to Write a Case Study That’ll Make People Love Your Business

Want More Guest Writing Gigs? Here are 5 Foolproof Ideas (and How to Make the Pitch)

Guest blogging is a pretty simple concept that a lot of blog owners embrace. They own a blog, and they want new material to help flesh out their editorial calendar. It reduces their burden when a guest writer is looking for exposure and wants to contribute something great to share with the owner’s blog. Despite that, a lot of marketers seem terrified at the idea of reaching out to a company or blog to ask for the opportunity. And that’s if they can even find a place to guest post at in the first place. What’s worse, is that plenty…

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Want More Guest Writing Gigs? Here are 5 Foolproof Ideas (and How to Make the Pitch)

Double the Power of Your Content with This One Change

As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it more action-oriented. It turns out that getting active isn’t just good for your health; it’s good for your writing. At least that’s the common wisdom when it comes to marketing […]

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Double the Power of Your Content with This One Change