We live in a fast-paced world. People want things as quickly as possible — and they’re unhappy when something takes too long. Website speed optimization takes away one barrier between you and your audience. Think about the last time you encountered a slow-loading website. You might have closed out the browser tab entirely or felt less inclined to patronize the site once it finally loaded. Google understands that consumers want fast access to information, products, and services. Consequently, it rewards websites that load quickly. Let’s take a look at a few ways in which you can use website speed optimization…
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Website Speed Optimization: Guide to the Best Techniques (2018)
Savvy entrepreneurs know to base their decisions on data rather than assumptions. Try as you might, the products and features that you think will resonate strongly with your audience often don’t. In order to refine your offering and produce something that creates real value for your audience (and in return, money for you), research is required. Here are 15 of my favorite tools that I use to determine what products, services and features my customers really want. 1. Answer The Public Google’s autosuggest is a great tool for learning about what people are searching for in a particular niche. Answer…
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15 Tools for Uncovering the New Features Your Customers Want Most
This infographic is a keeper, so you might want to bookmark it now :). It’s a very concise, but an all-you-need-to-know reference that can be pinned up on your office wall. Any time you’re about to send out an email blast, you can look at this infographic to make sure your headlines are top-notch and that you’re not sending out an email that looks awful on a certain device. Which brings me to this one little tip I like to tell my fellow marketers: I suggest checking your email on multiple devices before you send it out to your entire…
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Infographic: The Anatomy of an Optimal Marketing Email
It’s not every day that marketers use the words “email” and “CRO” in the same sentence. After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages. If you’re really savvy, you might even be sending post-purchase emails to leverage the traffic you already converted in the hopes that those shoppers will come back to buy more. But here’s the thing: When you focus your email marketing efforts solely on the end of your sales funnel, you’re actually neglecting the majority of your site traffic. That’s traffic…
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How to Use Email Automation to Boost eCommerce Conversions
When launching an app, you need to spend a lot of time and resources to attract users. You can pull people into your app using a variety of means, including advertising, referral programs, public relations and content marketing. But when people finally download an app, they sometimes feel abandoned. You must clearly show users why they need your app.
Studies reveal that 90% of all downloaded apps are used only once and then eventually deleted by users.
A Roadmap To Building A Delightful Onboarding Experience For Mobile App Users
What’s going on in the industry? What new techniques have emerged recently? What insights, tools, tips and tricks is the web design community talking about? Anselm Hannemann is collecting everything that popped up over the last week in his web development reading list so that you don’t miss out on anything. The result is a carefully curated list of articles and resources that are worth taking a closer look at.
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Web Development Reading List #114
An “affordance” is a perceived signal or clue that an object may be used to perform a particular action. A chair sits at around knee height and appears to provide support. It affords sitting. A toothbrush has a handle a little longer than the human palm. It affords gripping.
All of the objects that surround us have affordances: some are explicit (the “Push” sign above a door handle), and others are hidden (a chair could be used to break a window or used as a weapon).
What Is The Most Underrated Word In Web Design?
Welcome to another interview revealing how leading thinkers and creators on the Web design, code and create. The goal is not to get into the nuances of their craft (that information exists elsewhere online), but rather to step back and learn a bit about their habits, philosophies and workflow for producing great work.
This time, we’re speaking with Andres Glusman, of Meetup, a company that uses the efficiency of the Internet to conveniently connect people offline.
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Meetup’s Andres Glusman On The Power Of UX And Lean Startup Methods
If you code websites, it’s a good bet that at least one of your clients has asked about or requested a mobile-friendly website. If you go the responsive design route (whereby your website is flexible enough to adjust visually from mobile to desktop widths), then you’ll need a strategy to make images flexible, too — a responsive image solution.
The basics are fairly simple to learn, but once you’ve mastered them, you’ll find that scaling images is only the beginning — you might also have performance and art direction conundrums to solve.
Choosing A Responsive Image Solution
Responsive Web design has been evolving rapidly ever since Ethan Marcotte coined the term two years ago. Since then, techniques have emerged, become best practices and formed part of our ever-changing methodology. A few obvious examples are the multitude of responsive image techniques, conditional loading, and responsive design and server-side components (RESS), among many other existing and emerging strands stemming from the core concept of responsive Web design.
I’m going to discuss a few of the lesser practiced elements that are quietly becoming part of the responsive Web design ecosystem under the umbrella of responsible Web design.
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Responsible Considerations For Responsive Web Design