A value proposition is what you guarantee or promise to deliver to your potential buyers in exchange for their money. It’s also the main reason why people choose one product over other. If it’s done right, it can give you the competitive edge and help you grow your business. The value proposition is vital to conversion optimization as it allows you to build a perception of the value that a user is getting. So, if you test it, these few sentences might have a significant impact on your conversion rate and sales. What the value proposition does when done right:…
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Glossary: Value Proposition
Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. They then use inadequate copy elsewhere on their site and fail to achieve a consistent tone to persuade their audience.
Further Reading on SmashingMag: Quick Course On Effective Website Copywriting 50 Free Resources That Will Improve Your Writing Skills Design To Sell: 8 Useful Tips To Help Your Website Convert Fundamental Guidelines Of E-Commerce Checkout Design This creates a compelling opportunity for savvy retailers — by writing quality e-commerce copy you will create a unique competitive advantage.
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E-Commerce Copywriting: The Guide to Selling More
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